Everything I get asked most about Lilly: the prints, the history, the labels, and how to shop smart.
No. Lilly Pulitzer doesn't publish a master archive of its prints. This site is the most complete Lilly print inventory you'll find on an active website today. Just so you know, I'm not affiliated with the brand. I built it as a longtime fan and collector.
This site catalogs more than 800 prints so far. No one knows the exact total, because the brand has changed hands over the years and early prints are hard to find. A fair estimate is that it's close to 1,000.
Lilly prints are hand-painted by an in-house team of artists, so many of them look organic and drawn by hand rather than made on a computer.
They're also known for their color. Saturated brights and soft pastels are the signature look. The prints are a favorite with people who live in warm climates, love resort wear, or have a classic preppy style.
King of Prussia, Pennsylvania, just outside Philadelphia. The main building is so pink that it's nicknamed the "Pink Palace." That's a fun twist for a brand born in Palm Beach, since there's not much call for resort wear during a Pennsylvania winter!
Not as dedicated lines. Most women's styles run from XXS (00) to XL, and select styles go up to XXL. The brand also makes a smaller selection of girls' and men's pieces. Shoppers have asked for plus and petite sizing for years, but the brand hasn't launched either collection yet.
Sometimes! In 2025 the brand opened Lilly's Vintage Vault, an ongoing series that brings back archival prints, including hand-painted originals first released between 1962 and 1985. Spring 2026 was built entirely around reissued vault prints.
Most past prints are never reissued, though. To find them, collectors turn to the secondary market: online resale sites like Poshmark, eBay, and Depop, plus thrift and consignment shops.
The label is the quickest clue. Here's a general guide:
| Era | Label |
|---|---|
| 1960s to mid-1980s | Original labels from Lilly's first company |
| 1993 relaunch and 1990s | White label with black lettering |
| 2000s | Light pink label |
| 2010s to early 2020s | Hot pink label |
| 2024 to today | White label with gold lettering, after the logo redesign |
A little history: Lilly closed her original company in the mid-1980s. Sugartown Worldwide bought the brand and relaunched it in 1993, with Lilly staying on as a consultant. Oxford Industries acquired Sugartown in 2010 and still owns the brand today.
Yes, it's called Club Lilly, and it's free to join. Members earn points on purchases and unlock perks like free shipping, a birthday treat, and early access to new releases. Members also get early access to the big sales, which matters because Lilly is a premium brand. The twice-yearly After Party Sale and the Sunshine Sale are the best times to shop at a discount.